01 BIKE DEPOT
Corporate Identity
Their existing logo created some confusion as to the type of bicycle store they really were. It leaned too heavilly toward BMX bicycles, when in reality the store sold all types of bicycles as well as parts and accessories. They also repair bikes. What we needed was to focus on a common denominator and create an identity that would let people know that Bike Depot is the “Hub” for all their Bicycle needs.
